Faizel Patel – 31/03/2021

(Twitter: @FaizelPatel143)

What would you do if you lost everything?

World Backup Day acknowledged on 31 March was created by founder Ismail Jadun the day before April Fool’s Day to spread the word about data integrity and automatic backup.

The annual World Backup Day is a reminder to spark conversations with people and businesses you know about the enormous task of saving personal digital heritage for future generations as well as keeping businesses disruption proof.

Over the past year, we’ve spent a lot of time on our digital devices and this will often have resulted in an increased volume of data and a need for additional storage.

With data living everywhere, regular backups can be essential in protecting yourself from the loss of valuable files as well as in minimizing the damage that can be caused by malware that encrypts your data.

Many of us have found ourselves in that regrettable situation where we dropped a smartphone or spilled coffee on our laptop, leaving us with that nervous wait to find out if our device still works and has our saved data.

At best it is an inconvenience and at worst lost data will require considerable time and effort to be recovered, if it is even possible.

With malware attacks increasing over the last year and more people online than ever before, backups have become even more important.

As smartphones have become an essential tool in our lives it comes as no surprise that these devices are a prime target for criminals; leading to an increase in theft. If phones aren’t recovered and the data hasn’t been backed up, then every memory on that device is gone.

With the pace of digital growth and transformation increasing, we rely heavily on the convenience, speed and efficiency of our digital devices to help us work, live and play.

This requires greater awareness on not only about backing up our data but ensuring we use the best technology to help us do that.

Western Digital has built a trusted reputation among consumers and businesses alike with its range of storage options.

These include My Passport, the new portable SSD portfolio offering outstanding storage capacity among others.

Recognizing the extension of your PC to include smartphones and other devices, the SanDisk Ultra Dual Drive Luxe USB Type-C Flash Drive is equipped to easily move files between USB Type-C smartphone, tablets and Macs and USB Type-A computers, freeing up valuable space.

With automatic back-up for photos, videos, music, documents and contacts with the SanDisk Memory ZoneTM app1 for Android (available on Google Play) you can manage your device’s memory and content effortlessly.

For Apple users, invest in the iXpand Flash Drive Go from SanDisk. Designed to be the perfect companion for their iPhone or iPad2, the iXpand Go Flash Drive offers an easy way to free up space, automatically backs up the camera roll, and even lets users watch popular-format videos straight from the drive.

From there, you can transfer the files onto a Mac computer or PC or store them on the drive. Files are password protected so personal content remains private.

As we become increasingly mobile, reliable portable external storage has become a necessity.