Faizel Patel – 21/01/2021
As part of its ongoing commitment to prevent Gender-Based Violence (GBV), Vodacom has zero-rated its Bright Sky SA app, which was launched in November last year.
The move by the mobile operator ensures that users will not incur any data costs when downloading the app or accessing many of the referral links to GBV support services found in the app.
Zero-rating the app is a critical next step in Vodacom’s GBV prevention strategy.
Vodacom’s external Affairs Director Takalani Netshitenzhe says that because everyone can afford data, it is highly focused on making connectivity more accessible, particularly when it comes to essential tools and services such as Bright Sky.
“Technology has a powerful part to play in solving some of the country’s greatest challenges. But in order for these solutions to be as effective as possible, they also need to address the significant connectivity gap that still exists within this country.”
Bright Sky, which provides support and information for anyone in an abusive relationship, is already free for download on both iOS and Android devices and is available in three official languages: English, IsiZulu and Sesotho.
The app includes a short questionnaire to help users identify different forms of abuse. It also gives them information about GBV and access to support services.
Gender-based violence in South Africa is unprecedented.
According to the latest GVB research, one in four women will experience violence by men and are five times more likely to be killed while a woman is murdered every four hours in South Africa.
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