Faizel Patel, Radio Islam News – 08-09-2018
The Saudi Minister of Media has announced that coverage of Hajj 1439/2018 reached more than 100 countries and almost 32 million viewers around the globe.
Arab News reports the Minister Dr. Awwad bin Saleh Al-Awwad was speaking during a ceremony to honour the ministry’s guests in Jeddah.
Media coverage shed light on 57 government bodies including the ministries of Interior, Hajj and Umrah, National Guard, Communications and Information Technology, Saudi Red Crescent and the General Presidency of the Two Holy Mosques amongst others taking part in the Hajj season, highlighting their efforts to serve pilgrims.
Al-Awwad congratulated the Saudi leadership on the success of this year’s Hajj.
“The global spread of media coverage reflects the great efforts the Kingdom exerted to serve pilgrims. A strategic media plan to cover Hajj season had helped to thwart the “politicization agenda and its plots.”
Al Awwad says the ministry developed a unified visual and verbal identity for this year’s Hajj, under the title “The World in the Heart of the Kingdom.”
“A website (https://Hajj.media.gov.sa) was dedicated to publishing Hajj works. The unified verbal identity, represented by the hashtag #The_World_In_The_Heart_Of_The_Kingdom, has made more than 18 billion impressions on Twitter.”
The ministry deployed 60 Saudi media specialists to handle media monitoring and interviews with pilgrims resulting in a wealth of Hajj humanitarian stories.
Al Awwad says post-publishing media monitoring showed an important interaction with the broadcast and published media content on an international level.
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