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Googles Top Search 2018 Reveals Politics Dominated SA Media Consumption

December 13, 2018

 

Faizel Patel, Radio Islam News – 13-12-2018

(Twitter: @FaizelPatel143)

 

Media group Acumen Media says politics has dominated South African media consumption in the country.

This comes after Google announced the results of its 2018 Year in Search, which outlines the biggest trends based on searches conducted in South Africa this year.

The trending searches showed the top personalities list reflects three politicians, two sports stars, and five other figures related to current affairs and news events.

Tonya Khoury, Co-Founder, Acumen Media Management says the Google lists shows where the country is focusing its attention on.

“If you look at the trending personalities, number one on the list was the ex-president Zuma. If you think what we’ve been through this year, this was the year that Cyril Ramaphosa came into power and if you look at the data set, he’s number 2 on the list. So politics definitely dominates South African media consumption.”

Other top trending South African searches and personalities included load shedding, Global Citizen, Winnie Mandela, Malusi Gigaba, Shamila Batohi and Kevin Anderson amongst others.

 

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