Faizel Patel, Radio Islam News – 22-02-2018

Progressive business media brand Fast Company has named Apple as the most innovative company in the world for its cutting edge and impressive products.

Apple came in at fourth position in 2017, but has jumped to the top spot thanks to the iPhone X, ARKit, wireless AirPods, Apple Watch Series 3 and now the HomePod amongst others.

For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even sceptics were blown away by the iPhone X.

Apple CEO Tim Cook shares the late Steve Jobs vision saying Apple isn’t motivated by making money.

“Stock price is a result, not an achievement by itself. For me, it’s about products and people. Did we make the best product, and did we enrich people’s lives? If you’re doing both of those things–and obviously those things are incredibly connected because one leads to the other—then you have a good year.”

Cook says for a casual observer who hasn’t been a user of Apple products, the thing that they might miss is how different Apple is versus other technology companies.

“A financial person just looking at revenues and profits may think, they’re good [at making money]. But that’s not who we are. We’re a group of people who are trying to change the world for the better, that’s who we are.”

Cook says Apple is working on products that are at least 3-4 years away from launch, and implied that some product that are way out in the 2020s.

Coming in behind Apple on the most innovative company list is Netflix in second place, Square in third, Tencent in fourth, and Amazon – last year’s winner – in fifth.

Twitter: @FaizelPatel143