By Annisa Essack

Labayk is a new social media platform that describes itself as a “network of moral Islamic values and a respectful online environment. It’s to be launched globally, in August 2019 with the aim to encourage users to donate to charitable causes.

Tanweer Khan, a Muslim investment banker, developed Labayk, which means “at your service” in Arabic, aiming to create a platform that would cater to both Muslims and non-Muslim users, though it expects all users to abide by the moral values of Islam.
“This isn’t a Muslim-only platform, it’s open for everyone. However, Labayk shares and is built on true Islamic values of peace, respect, kindness, truth, and sincerity. And this is what I wanted the platform to be,” Khan explained.

Khan expressed his frustration at the way social media networks had become vehicles for abuse, trolling and bullying. “Social media platforms are constantly being called out over their response to this, and it’s becoming harder and harder to control.”

The platform allows people to connect and effectively communicate with others, with similar values, in a safe and non-threatening environment. The developer informed that “users who upload content deemed inappropriate or fake news can be immediately removed from the platform.” 

Some key benefits of the app include:

• The ability to build your profile and connect and build genuine relationships

• Help and donate to causes that are close to your heart

• Your data is safe and protected, and won’t be stored in a spreadsheet

• Inappropriate content, fake news and harmful content are not allowed and anyone posting will be instantly removed from the platform, along with the content.

• Sign up early for your unique username.

• Help to learn more about Islam values, in a real-time setting from real people.

The mobile app is currently not available but like other social networks, Labayk will allow users to create a profile, update their status, make connections and send messages.