Faizel Patel, Radio Islam News – 06-02-2019

(Twitter: @FaizelPatel143)

A new head of retail will take over at Apple in April as the iPhone maker looks to ramp up sales in a sluggish smartphone market, particularly in China.

AFP reports Angela Ahrendts will leave Apple in April for “new personal and professional pursuits,” her duties being taken over by retail and people senior vice president Deirdre O’Brien who will report to chief executive Tim Cook.

Apple hired Ahrendts away from her position as Burberry’s top executive in late 2013.

Apple operates 35 online stores and 506 retail stores on five continents and boasts some 70,000 retail employees.

According to the Cupertino-based technology company, O’Brien has 30 years of experience at Apple.

Apple took a hit in the “Greater China” region, where revenue plunged almost 27%, which had been expected following the company’s latest revenue warning.