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Apple drives further into Facebook, Snap territory with video app

March 22, 2017

 

Sameera Baba, Radio Islam- 22/03/2017

Apple has released a new video app called Clips which is said to be able to compete with Snap Inc’s Snapchat and Facebook Messenger.

Clips, which will hit Apple’s App Store in April, lets customers take videos and add animated captions and titles, complete with colourful emoji symbols.

The app also makes it possible to stitch together multiple video clips and add speech bubbles and filters.

The app also allows users post their video to Instagram, Facebook and YouTube.

Apple also says that Messages is the most commonly used app on iOS devices, giving the company potentially up to 800 million users for its latest messaging platform.

At the same Apple also announced iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition in a vibrant red aluminium finish and a new 9.7-inch iPad equipped with an A9 chip and a brighter Retina display to replace the iPad Air 2.

Apple says proceeds on the new phone will go to the (RED) organization that supports AIDS prevention and research.

The technology company says it has raised $130 million for (RED) so far as part of the program.

 

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